News & Events
June 18th, 2010
Best of XML added to Sirius Subscription at No Cost!
Beginning with all 2011MY vehicles (including the recently released Super Duty and Mustang) all Ford, Lincoln and Mercury customers will be able to add The Best of XM channels to their SIRIUS Satellite Radio trial subscription at no additional cost.
* Customers must call 1-866-532-6040 to receive these new channels.
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October 21, 2009
FORD LOOKING FOR 2010 FUSION OWNERS FOR UNIQUE CONSUMER PROGRAM
- Ford is seeking 2010 Fusion and Fusion Hybrid owners to participate in Fusion 41, an automotive relay race designed to build awareness and excitement around the all-new Fusion; the Fusion owner of the winning team will have their vehicle paid off, and team members will win free gas for one year.
- Interested applicants must be passionate about their Fusion and have a compelling desire and ability to spread the word about it on social media sites; to apply, visit www.fusion41.com
- Fusion 41 is an extension of the Ford Drive One campaign, which focuses on customers sharing all the cool and positive experiences they’re having with their new vehicle
Ford Motor Company (NYSE: F) is conducting a nationwide search for passionate 2010 Fusion and Fusion Hybrid owners to participate in Fusion 41, a consumer program designed to build awareness and excitement around the all-new 2010 Ford Fusion.
The Fusion 41 program - named for the unsurpassed 41 mpg fuel economy that makes Fusion America’s most fuel-efficient midsize sedan, and the 41 participants - builds on the success of the Ford Drive One advertising campaign, which focuses on actual customers experiencing new Ford vehicles and sharing their stories with others. The Fusion 41 consumer story will come to life on the Internet, through social networking sites like Facebook, YouTube and Twitter.
How Fusion 41 works
Eight 2010 Fusion owners from throughout the country will be selected to participate in the Fusion 41 program. They will be chosen based on their passion for Fusion and their ability to share compelling information about the vehicle on the Internet. Applicants must have a current Facebook profile with a minimum of 100 friends and an active photo collection.
Each of the eight Fusion owners will then choose four friends or family members to join their team, and each team will be given a 2010 Ford Fusion or Fusion Hybrid to drive in an automotive relay race. To complete the relay, each team member must fulfill an assigned task within 41 hours, tracking competitive variables such as miles driven, stops made or the number of passengers picked up.
The winning team will be chosen based on their ability to complete the activities and provide proof by uploading photos and videos to various social media sites, including Facebook.
The Fusion owner of the winning team will have their vehicle paid off, and team members will win free gas for one year.
"Fusion 41 is a fun way to engage customers and get them talking about the all-new 2010 Fusion," said Jeff Eggen, Ford Car Experiential Marketing manager. "There’s no better way to spread the word about our new products than by putting them into the hands of prospective customers and enabling them to experience our vehicles firsthand."
2010 Fusion owners interested in competing in Fusion 41 may apply at www.fusion41.com between now and November 6.
Ford fuels social media
Research shows that social media sites are increasingly one of the best ways to reach out to consumers. Prior to the development of the Fusion 41 program, Ford expanded its presence on Facebook with a new application for its "Fusion + Hybrid" profile called "You Speak Green" that enables visitors to share their sustainable lifestyle suggestions. Since its launch in mid-July, more than 104,000 Facebook users have downloaded the application to their profile pages and 15,000 have posted tips.
Another example of Ford’s groundbreaking social media outreach is its support of the Fiesta Movement campaign to promote the company’s sporty, savvy new small car through social media agents. Agent postings have garnered significant numbers on social media sites, including more than 4.8 million YouTube views (www.fiestamovement.com), more than 600,000 Flickr views and more than 3.2 million Twitter impressions.
Fusion sales momentum
With its unsurpassed quality, best-in-class fuel economy, class-exclusive technologies and significant residual value improvement, the 2010 Ford Fusion is delivering the key attributes that midsize sedan buyers want. Even at a time when industry-wide sales of midsize cars are down 26 percent, sales of the new Fusion continue to grow. Through September, Fusion sales are up 15 percent compared to the same period a year ago, and the Fusion share of the midsize car segment is up 3.8 points versus a year ago.
2010 Fusion Hybrid sales account for almost 20 percent of the total Fusion retail sales. More than 60 percent of those sales have been to non-Ford owners, and more than half have been to customers coming from import brands, mostly Toyota and Honda.
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September 1, 2009
BIGGER IS BADDER AT LES STUMPF FORD
The Ford Special Vehicle Team (SVT) takes performance supremacy off-road with the New 2010 F-150 SVT Raptor. This purpose-built, high-performance truck is rugged enough to take on challenging desert adventures, and refined enough for everyday use. Outrageous styling backs up its performance with a brick-wall, unique front fenders, box outer panels, hood and front bumper, plus a Raptor-exclusive interior. This is one powerful, fine riding truck. And Les Stumpf Ford is one of the few places you can get behind the wheel.
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June 22, 2009
Ford Brand Quality Improves for the 8th Straight Year in 2009 J.D. Power and Associates Initial Quality Study
DEARBORN, MI. - Ford Motor Company (NYSE: F) recorded another strong improvement in J.D. Power and Associates’ 2009 Initial Quality Study, putting the Ford and Mercury brands in a statistical tie with the top Japanese brands.
The Ford brand, which continues to outpace the overall industry’s quality improvement, now has posted eight consecutive years of gains in the closely watched quality study based on consumer evaluations after the first three months of new-vehicle ownership. Overall, the Ford brand improved by 10 points over last year’s study.
"It is gratifying to see our commitment to quality paying off," said Bennie Fowler, Ford group vice president, Global Quality. "Ford has demonstrated consistent and continuous quality improvement. We’re now tied with the best of the Japanese automakers and we won’t be satisfied until Ford is the industry’s global quality leader."
Some of Ford’s most popular nameplates received top honors for their respective segment, including Ford F-150, Mustang, Edge and Mercury Sable.
J.D. Power and Associates 2009 Initial Quality Study is based on responses from 80,930 new 2009 model-year vehicle owners after they have driven their new vehicles for three months. It measures problems per 100 vehicles and was based on November through February registrations.
In April, Bloomfield Hills, Mich.-based RDA Group’s Global Quality Research System (GQRS) showed that Ford has surpassed Honda and is in a statistical tie with Toyota in initial quality.That report, an analysis of "things gone wrong" in new vehicles as measured by customers, is commissioned quarterly by Ford.
"The blue oval is becoming synonymous with high quality with customers," Fowler said. "We’re not only dramatically reducing defects, we are delivering the long-term durability and the superior craftsmanship that today’s customers demand."
- Ford brand’s quality continues to improve faster than the overall industry; Ford brand remains statistically tied with top Japanese automakers
- Ford brand’s initial quality improved for the eighth consecutive year
- Ford F-150, Mustang, Edge and Mercury Sable were quality leaders in their respective vehicle segments
- F-250/F-350 Super-Duty manufacturing plant, Kentucky Truck in Louisville, was awarded a Bronze Plant Quality Award
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April 28, 2009
FORD ADDS COMMUNITY, CHARITY 'ADVANTAGE' TO PLAN
DEARBORN, Mich., April 28, 2009 – Beyond 0 percent financing on select models and payment protection for a full year, Ford Motor Company is expanding its Ford Advantage Plan to ensure critical breast cancer services aren’t compromised while charities work to weather the challenging economy.
Today, Ford is announcing it will donate $20 to Susan G. Komen for the Cure® in the name of each prospective customer that test drives a Ford, Lincoln or Mercury vehicle through June 1, 2009, up to $1 million. Dealers also may match Ford’s individual $20 contributions in the name of each customer, up to $1,000 per dealership.
In addition, customers will be able to select the local Komen for the Cure Affiliate of their choice for Ford’s charitable contribution.
“Our goal with the Ford Advantage Plan is to rebuild consumer confidence and assist local charitable organizations that also are struggling in this economy,” said Ken Czubay, vice president of Sales and Marketing. “The Ford Advantage Plan also delivers a ‘community advantage’ to remind people that Ford and its dealers will be there to support to support them and the charities they care most about – in good times and bad.”
As a national series sponsor of the Susan G. Komen Race for the Cure® Series, Ford supports more than 120 Race events nationwide. More than 50,000 Ford employees have participated in Komen Race for the Cure events, and thousands of local Ford dealers support the Race in their communities creating tremendous awareness for the breast cancer movement. Through ‘Warriors in Pink’, Ford captures the true essence of survivorship, celebrating the more than 2.5 million breast cancer survivors – the largest group of all cancer survivors – living in the U.S. today.
Additionally, in 2008, more than 18,000 Ford U.S. employees have volunteered 100,000 hours to help people in their local communities; that’s the equivalent of nearly $2 million dollars of in-kind corporate contributions.
“This program will go a long way in helping Komen directly serve women and men in hundreds of communities across the country with education, screening and treatment programs that address breast cancer issues close to home,” said Hala Moddelmog, president and CEO for Susan G. Komen for the Cure. “Once again, Ford and its associates are demonstrating the creativity and drive that have made them outstanding Komen partners for the past 15 years.”
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